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Business Model Book, The: Design, build and adapt business ideas that drive business growth

By Adam Bock
Paperback
$19.50
By Adam Bock
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Business models are the beating heart of your firm's value proposition.

Great business models drive rapid growth; bad business models can doom the most promising ventures. The Business Model Book clearly shows you how to create, test, adapt and innovate successful business models for any company in any situation.

Every company has a business model. When the business model works, the company creates value. The Business Model Book combines the latest research, straightforward tools and curren...