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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers / Edition 1

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers / Edition 1

by Alexander Osterwalder, Yves Pigneur
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Product Details

ISBN-13: 9780470876411
Publisher: Wiley
Publication date: 07/06/2010
Series: Wiley Desktop Editions Series
Pages: 288
Sales rank: 48,337
Product dimensions: 9.50(w) x 7.40(h) x 0.80(d)

About the Author

Alexander Osterwalder (Lausanne, Switzerland;; is a speaker,workshop facilitator and strategy consultant to organizations in 20countries on all continents. Besides his speaking engagements, Dr.Osterwalder focuses on executive training in the domain of businessmodel development and innovation. He writes a popular blog onbusiness model innovation at that use the business strategy described in BusinessModel Generation include 3M, Ericsson, IBM, Telenor, Capgemini,Deloitte, and many more.

Yves Pigneur, PhD, (Lausanne, Switzerland; is a professor of business andhead of the Information Systems Institute of the University ofLausanne, Switzerland. He has held visiting professorships atGeorgia State University in Atlanta, Hong Kong University ofScience and Technology, and University of British Columbia inVancouver. Dr. Pigneur is the chairperson of several conferences(IFIP, ISDSS, AIM). His research has been published in over fiftybooks, refereed journals and conference proceedings.

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Table of Contents

1 Canvas

14 Definition of a Business Model

16 The 9 Building Blocks

44 The Business Model Canvas

2 Patterns

56 Unbundling Business Models

66 The Long Tail

76 Multi-Sided Platforms

88 FREE as a Business Model

108 Open Business Models

3 Design

126 Customer Insights

134 Ideation

146 Visual Thinking

160 Prototyping

170 Storytelling

180 Scenarios

4 Strategy

200 Business Model Environment

212 Evaluating Business Models

226 Business Model Perspective on Blue Ocean Strategy

232 Managing Multiple Business Models

5 Process

244 Business Model Design Process


262 Outlook


274 Where did this book come from?

276 References

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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers 3.1 out of 5 based on 0 ratings. 14 reviews.
Anonymous More than 1 year ago
It is not readable at all. The fonts are tiny and not changable. In addition, even the tiny fonts are not crisp but look as if you are reading a bad resolution picture. The book doesn't load on any other device besides the nook itself. You can't even load it in a browser so that you might be able to read it on your PC. A publisher should not be allowed to offer a nook version of a book that is such poor quality.
RolfDobelli More than 1 year ago
A different kind of business world calls for a different kind of business manual, and that's what Alex Osterwalder and Yves Pigneur have achieved in their New Age guide to contemporary business modeling. Abetted by their "Business Model Innovation Hub" - with 470 online collaborators in 45 countries - Osterwalder and Pigneur practiced what they preached when they applied their modeling concepts to the book's production. And the concepts are not just theories: major companies such as IBM and Ericsson are converts to the "Business Model Canvas," a low-tech template for brainstorming and visualizing corporate roles and processes. The book's breezy, colorful format, replete with photos, drawings, charts and graphics, belies its intensely researched and reality-grounded content. A big sheet of paper and a slew of Post-it notes are all you need to get started; that, and the combined creativity, intellect and persistence your team brings to the project. getAbstract heartily recommends this comprehensive, pictorial handbook to entrepreneurs and business leaders looking to create or redesign their business models.
ijivanjee More than 1 year ago
Easy to read, and has promise to be incredibly useful. I'm learning to use this framework to communicate business opportunities and options internally. It's not perfect, but helps to communicate business models in a very easy to understand framework. It's not meant to be comprehensive. It doesn't illustrate how to execute the business model, but I don't think that's the point. It provides an excellent starting point on what needs to be done, and then the business owner needs to define how to do it. Great book.
Anonymous More than 1 year ago
Given the book's graphic design (innovation is not without its drawbacks), each page seems to load as a picture rather than text. As such, you cannot zoom or make text bigger (you can, oddly enough, still highlight text, though). Again, text was low resolution and hard to read on a full-screen 16inch laptop (a guessing game, really).
jeremiahstover on LibraryThing 8 months ago
I have found that this title covers almost all the little things that I have been incorporating into my own models over the past 10 years - and in a diagram that is so well thought out that it incorporates most of the analysis in one way or another - this is a keeper and I keep referring to it to gain more insight.
timtom on LibraryThing 8 months ago
This book is full of interesting ideas, mostly coming from creative design, on how to work on a business model, or revise it. Its greatest call to fame: it doesn't look like a business book at all, full of doodles, charts, exercices, concise real-life examples.It only gets 3 stars from me, though, because I really didn't like the badly lit, blurry, camera-phone-like photographs shown in this book. Maybe it's done on purpose to convey "spontaneity", but it contrasts very badly with the otherwise rather aesthetic contents. And, well, despite looking less boring than conventional business books, it is still a book on business models, and business models is still a subject I personally find rather boring...
vanderwal on LibraryThing 8 months ago
This book is not your usual business book as it is very well designed and crafted. Great content with excellent structure, layout, and well balanced depth of presentation. This book has triggered not only ideas, but ways to think about many business needs and structures for clients.
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Anonymous More than 1 year ago
I don't know how B&N has allowed this book to be sold online. This book is really unreadable on the Nook. I have contacted B&N to remove this book from their store, waiting for their response.
Anonymous More than 1 year ago