Business on the Edge: How to Turn a Profit and Improve Lives in the World's Toughest Places
Hardcover
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A road map for how businesses can grow and make money while reducing poverty and conflict in some of the world’s most challenging environments
Many companies worry that expanding into emerging markets is a risky—and even dangerous—move. Professors Viva Ona Bartkus and Emily S. Block see things differently. They argue that by entering markets in the world’s frontline regions—areas stuck in cycles of violence and extreme poverty—businesses can actually create stability and expand opportunity...






















