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Business Plan: YummY - Der gesunde Fast Food Store

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Research Paper (undergraduate) from the year 2006 in the subject Business economics - Company formation, Business Plans, grade: 1,7, University of Applied Sciences Frankfurt am Main, language: English, abstract: Yummy produces and sells power drinks that can replace a whole meal. Cursorily, a smoothie is a fruit drink with some extras, but after a closer view the customer gets all the minerals and vitamins he/she needs for a powerful day. There already exist a few competitors in Switzerland...