ISBN-10:
1461473802
ISBN-13:
9781461473800
Pub. Date:
06/18/2013
Publisher:
Springer New York
Business Statistics for Competitive Advantage with Excel 2013: Basics, Model Building, Simulation and Cases / Edition 3

Business Statistics for Competitive Advantage with Excel 2013: Basics, Model Building, Simulation and Cases / Edition 3

by Cynthia Fraser

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Product Details

ISBN-13: 9781461473800
Publisher: Springer New York
Publication date: 06/18/2013
Edition description: 3rd ed. 2013
Pages: 449
Product dimensions: 8.27(w) x 10.98(h) x 0.04(d)

About the Author

Cynthia Fraser received her Ph.D. from The Wharton School, University of Pennsylvania, and is a member of the Marketing faculty at The McIntire School of Commerce, University of Virginia, where she teaches Quantitative Analysis I and II. Her research has appeared in a number of journals, including Decision Science, Management Science, Journal of Marketing, Journal of Consumer Research, Journal of International Business Studies, and Journal of Applied Social Psychology.

Table of Contents

​Statistics for Decision Making and Competitive Advantage.- Describing Your Data Chapter.- Hypothesis Tests, Confidence Intervals, and Simulation to Infer Population Characteristics and Differences.- Quantifying the Influence of Performance Drivers and Forecasting: Regression.- Market Simulation and Segmentation with Descriptive Statistics, Inference, Hypothesis Tests, and Regression.- Finance Application: Portfolio Analysis with a Market Index as a Leading Indicator in Simple Linear Regression.- Association between Two Categorical Variables: Contingency Analysis with Chi Square.- Building Multiple Regression Models.- Model Building and Forecasting with Multicollinear Time Series.- Indicator Variables.- Nonlinear Multiple Regression Models.- Indicator Interactions for Segment Differences or Changes in Response.- Logit Regression for Bounded Responses.- Index.

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