Business Success in Africa: Academic and Managerial Insights

This edited book combines academic and managerial insights on achieving business success in Sub-Saharan African markets. It offers a holistic view of business in Africa by addressing key elements of a business model. After a part that presents situational analyses of the business environment companies encounter in Africa, the book delves into the operational analysis.

Each section is introduced by a conceptual chapter written by academics to set the stage and provide an overview of the perti...