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Business Unusual (empresas sobresalientes): Valores y psicología del consumo para crear marcas fuertes y resilientes

By Nathalie Nahai
eBook
$11.99
By Nathalie Nahai
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«Nathalie Nahai pone sobre la mesa una potente combinación de conocimientos empresariales y psicológicos para que los empresarios se manejen por las complejidades del mundo moderno. Trufada de estudios de casos ya históricos y que aportan un contexto enriquecido a cada tema, Business Unusual es una obra imprescindible en la biblioteca de cualquier ejecutivo».

Jeremy Dalton, autor de Reality Check y director del departamento de Realidad Aumentada en PwC

Categories

BusinessManagement & LeadershipStrategic ManagementStrategic planning