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Busy-Ness Is Not Effectiveness

By Al Wolve
eBook
$9.00
By Al Wolve
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A great story is true.Not true because it's factual, but true because it's consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that's just slapped on.
Great stories make a promise.They promise fun or money, safety or a shortcut. The promise is bold and audacious and not just very good – it's exceptional or it's not worth listening to.
Chapter 1. Be Outstanding

- Chapter 2. Why An Entrepreneur?

Chapter 3. Tools Of The Titans

-Ch...

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BiographyHistorical BiographyHistorical Biography - BritainBritain - Historical Biography - 20th CenturyBritain - Historical Biography - 19th CenturyBritain - Historical Biography - 17th CenturyBritain - Historical Biography - 1485-1603 (Tudor Dynasty)Britain - Historical Biography - 18th Century