But Will the Planet Notice?: How Smart Economics Can Save the World

An environmental economist argues for market-based incentives and initiatives to guide our response to the growing climate change crisis

You are one of seven billion people on Earth. Whatever you or I do personally—eat tofu in a Hummer or hamburgers in a Prius—the planet doesn't notice. In our confrontation with climate change, species preservation, and a planet going off the cliff, it is what several billion people do that makes a difference. The solution? It isn't science, politics, or act...