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Buy Now: How Amazon Branded Convenience and Normalized Monopoly
By Emily West
eBook
$21.99
By Emily West
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How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy.
Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so...
Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so...
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