Buyers and Borrowers: The Application of Consumer Theory to the Study of Library Use

Learn a practical new approach to some long-standing and significant problems that librarians are continually called upon to address, such as:

• Is the library reaching its target audience?
• What do shifts in use patterns reflect?
• How often can users be expected to visit the library on the average?
• Can users be identified by category by the way they use the library?

Author Charles D. Emery takes a close look at some methods which can be used to answer these questions accurately. Using the ...