Buying and Selling Information: A Guide for Information Professionals and Salespeople to Build Mutual Success
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Both sides of the negotiating table are represented in this practical and much-needed guide by Michael L. Gruenberg, a veteran of the electronic information field. With over 30 years selling information to libraries of all types and sizes, Gruenberg’s time-tested tips, techniques, and strategies come together in a must-read guide for sales professionals and their library customers alike. The author’s personal stories are geared to helping salespeople and librarians understand what the “othe...























