Buying into English: Language and Investment in the New Capitalist World

Buying into English: Language and Investment in the New Capitalist World

by Catherine Prendergast

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Overview

Many developing countries have little choice but to “buy into English” as a path to ideological and material betterment.
Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, aspirations, and concerns of Slovak nationals, language instructors, journalists, and textbook authors who contend with the increasing importance of English to their rapidly evolving world. She reveals how the use of English in everyday life has becomes suffused with the terms of the knowledge and information economy, where language is manipulated for power and profit.
Buying into English presents an astute analysis of the factors that have made English so prominent and yet so elusive, and a deconstruction of the myth of guaranteed viability for new states and economies through English.

Product Details

ISBN-13: 9780822971184
Publisher: University of Pittsburgh Press
Publication date: 05/31/2008
Series: Composition, Literacy, and Culture , #31
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 208
File size: 692 KB

About the Author

Catherine Prendergast is professor of English at the University of Illinois at Urbana-Champaign. She is the author of Literacy and Racial Justice: The Politics of Learning after Brown v. Board of Education.

Table of Contents

<Prendergast, Contents> <p. vi, no folio, p. vii, cont'd or blank> Contents Acknowledgments 000 Introduction: The First Language of Capitalism 000 1. Lingua Non Grata: English during Communism 000 2. Other Worlds in Other Words 000 3. "We Live and Learn" 000 4. Real Life in English 000 5. The Golden Cage 000 Appendix. English: A Kind of Sport 000 Notes 000 Bibliography 000 Index 000

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