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Buying into Fair Trade: Culture, Morality, and Consumption

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Stamped on products

from coffee to handicrafts, the term "fair trade" has quickly become one of

today's most seductive consumer buzzwords. Purportedly created through fair

labor practices, or in ways that are environmentally sustainable, fair-trade

products give buyers peace of mind in knowing that, in theory, how they shop

can help make the world a better place. Buying

into Fair Trade turns the spotlight onto this growing trend, exploring how fair-trade

shoppers think about their own altr...