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Buyology: Truth and Lies About Why We Buy
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:
¿ Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.
¿ Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards.
¿ Color can be so iconic that the sight of the robin's...
¿ Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.
¿ Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards.
¿ Color can be so iconic that the sight of the robin's...
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