What can we Learn from the Ways Great Designers Think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped People, Warren Berger revolutionizes our understanding of design, unlocking the secrets of the trade. Looking to the creative problem-solving work of design professionals and everyday people, Berger reveals that design is a mind-set, a way of looking at the world with an eye toward improving it. The practice of design thinking opens readers to their innate capacity for reimagining the world around them.
|Publisher:||Penguin Publishing Group|
|Product dimensions:||5.40(w) x 8.30(h) x 0.90(d)|
|Age Range:||18 Years|
About the Author
Warren Berger is an award-winning journalist and author who has written for The New York Times Magazine, Wired, GQ, Reader’s Digest, The Los Angeles Times Magazine, Business 2.0, and New York magazine. His work appeared in the 2001 Best Business Stories of the Year. He is the author of Advertising Today, Hoopla, and co-author of Nextville and No Opportunity Wasted. He is also the creator and editor of One, an acclaimed national magazine focusing on advertising and design.
Table of Contents
The Briefing 1
Section I Universal
1 Ask stupid questions 21
What is design? Who is Bruce Mau? And, by the way, does it have to be a lightbulb?
2 Jump fences 45
How do designers connect, reinvent, and recombine? And what makes them think they can do all these things?
3 Make hope visible 70
The importance of picturing possibilities and drawing conclusions
Section II Business
4 Go deep 99
How do we figure out what people need-before they know they need it?
5 Work the metaphor 126
Realizing what a brand or business is really about-then bringing it to life through designed experiences
6 Design what you do 155
Can the way a company behaves be designed?
Section III Social
7 Face consequences 183
Coming to terms with the responsibility to design well and recognizing what will happen if we don't
8 Embrace constraints 211
Design that does "more with less" is needed more than ever in today's world
Section IV Personal
9 Design for emergence 239
Applying the principles of transformation design to everyday life
10 Begin anywhere 267
Why small actions are more important than big plans
The Glimmerati 293
The Glimmer Glossary 301