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Campaigns that Shook the World: The Evolution of Public Relations

By Danny Rogers, Martin Sorrell (Foreword by)
eBook
$38.99
By Danny Rogers, Martin Sorrell (Foreword by)
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Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and ex...

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BusinessMarketing & SalesMarketingBrandingPublic Relations