Can I Change Your Mind?: The Craft and Art of Persuasive Writing

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

by Lindsay Camp

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Product Details

ISBN-13: 9780713678499
Publisher: A&C Black Publishers, Ltd.
Publication date: 05/29/2008
Pages: 256
Product dimensions: 5.11(w) x 7.85(h) x 0.67(d)

About the Author

Lindsay Camp has been a freelance writer for over 20 years. He began his career at J Walter Thompson, one of the UK's largest advertising agencies. He has been invited three times to judge the 'Writing for

Design' category in the D&AD Awards, the advertising and design industry's Oscars. He has also-uniquely-been nominated twice in one year for the silver award in this category.

Table of Contents


Thank you     ix
Persuasive principles     1
Persuasive writing - who needs it?     3
The three Rs of good persuasive writing     11
Understanding your reader     17
Writing for results     51
A persuasive writing A to 7     83
Persuasive words at work     147
How a persuasive writer writes     149
Persuasive words at work     181
So is one picture really worth 1,000 words?     197
Working with writers     205
More than words can say     215
PS...     227
Index     243

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