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Can I Change Your Mind?: The Craft and Art of Persuasive Writing

By Lindsay Camp
eBook
$13.45
By Lindsay Camp
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These days, we all need the ability to argue a case effectively in
writing. Drawing on his long experience as a leading copywriter,
Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.


Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.


'This is a cunning, masterly and hugely...

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ReferenceWritingCreative Writing