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Canadian Sport Marketing
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The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors.
Canadian Sport Marketing, Third Edition, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox o...
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