In mid-2016, technology giant Canon U.S.A. Inc. announced the release of its newest digital camera to the market. The newest release comes in the form of the Canon EOS 1DX Mark ii. The EOS 1DX Mark ii camera now represents the latest in the company's Rebel DSLR line. Since the launch, reviews have surfaced surrounding the new upgrades and the plethora of high-end features and engineering geared primarily for the needs of the more professional photographer. Canon USA Inc. has again created a product that models quality and a link to modern technology that delivers high-end results.