Carter G. Woodson: History, the Black Press, and Public Relations

This study reveals how historian Carter G. Woodson (1875-1950) used the black press and modern public relations techniques to popularize black history during the first half of the twentieth century. Explanations for Woodson's success with the modern black history movement usually include his training, deep-rooted principles, and single-minded determination. Often overlooked, however, is Woodson's skillful use of newspapers in developing and executing a public education campaign built on tru...