Cases about Redefining Global Strategy

In Cases about Redefining Global Strategy, Pankaj Ghemawat and Jordan Siegel have assembled 26 full-length case studies as a resource for active learning about the nature of cross-border differences and strategies. As technology innovation globalizes markets and firms, management education must adopt a truly modern perspective on globalization—one that illuminates differences across borders rather than emphasizing similarities and imposing local models onto far-flung cultures. A new generat...