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Cases in Advertising Management

By Larry D Kelley, Donald W Jugenheimer
eBook
$87.99
By Larry D Kelley, Donald W Jugenheimer
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"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion ...

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BusinessEconomicsMacroeconomicsMacroeconomics - General & Miscellaneous