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Cases on Born Globals

By Erik S. Rasmussen (Editor)
Hardcover
$134.00
By Erik S. Rasmussen (Editor)
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Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early interna...