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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

By David Meerman Scott
eBook
$19.99
By David Meerman Scott
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In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in...

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