Casting Masculinity in Spanish Film: Negotiating Identity in a Consumer Age

The rise of consumerism in the twentieth and twenty-first centuries radically changed the way we perceive ourselves and the world around us. And, as it has throughout history, the social construct of “ideal” masculinity both reflects and responds to that lived reality, helping individuals adapt. Through a close study of Spanish film of the twentieth and twenty-first centuries, this book investigates hegemonic, or dominant, masculinity in the wake of dramatic consumer changes that occurred i...