Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers with WOO Marketing

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought.

But we are no longer in charge-they are.

That is why we must change our marketing concept from the "Caveman Way" to the "WOO Way." A few marketers understand that the game has changed. Rather than hitting customers over the head with ad after ad, they go to potential customers whe...