Celebrating Failure: The Power of Taking Risks, Making Mistakes, and Thinking Big

Celebrating Failure: The Power of Taking Risks, Making Mistakes, and Thinking Big

by Ralph Heath
Celebrating Failure: The Power of Taking Risks, Making Mistakes, and Thinking Big

Celebrating Failure: The Power of Taking Risks, Making Mistakes, and Thinking Big

by Ralph Heath

Paperback(First Edition)

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Celebrating Failure is the definitive how-to manual for leaders seeking to embrace the power of failure as a learning tool to improve their organizations and achieve ever-greater goals. The business world (and, lately, the political arena) is convinced that the number one topic is change. Heath posits that it might well be failure, because if you do it right, failure can become a launching pad for change.

Heath contends that “positive failures” are not only necessary steps on the path to success, but encourage greater freedom to take risks in pursuit of one's life goals. This counter-intuitive but powerful title includes:

  • Engaging stories of real-life business and personal failure experiences.
  • Practical steps to apply each chapter's “lessons” and change your approach to risk-taking and failure.
  • Positive, effective ways to eliminate the “fear of failure” that can hold you back in today's competitive, fast-changing world.

Heath's insightful stories lay out his own failures and reveal his human side as a son, father, athlete, and business leader.

Product Details

ISBN-13: 9781601630643
Publisher: Red Wheel/Weiser
Publication date: 07/15/2009
Edition description: First Edition
Pages: 192
Product dimensions: 5.20(w) x 8.20(h) x 0.60(d)

About the Author

Ralph Heath is president of Ovation Marketing, an ad agency he founded in 1978 in La Crosse, Wisconsin. Ovation was twice named to INC magazine's 500 fastest-growing companies. Heath is a John Caples advertising award winner and was recognized as Midwest Direct Marketer of the Year. He is a motivational speaker and has taught advertising at the University of Wisconsin. He is president of two nonprofit organizations, Mississippi Valley Conservancy and Human Powered Trails. Heath has been honored as a four-time Triathlon All-American, and is a two-time finisher of the Hawaii Ironman and a 2008 bronze medalist in Wisconsin cycling.

Table of Contents

Introduction Failure Teaches You to Succeed 15

Chapter 1 Starting Fires 19

Chapter 2 Resistance to Change 23

Chapter 3 Think Big 29

Chapter 4 Leading From the Back 33

Chapter 5 I Want to Throw Up 39

Chapter 6 Pause and Celebrate the Moment 49

Chapter 7 Frank Sinatra, Henry Mancini, and Herb Lee 57

Chapter 8 Hire for Attitude 61

Chapter 9 Family, God, and the Green Bay Packers 67

Chapter 10 Learn From Your Mistakes 71

Chapter 11 Pushing Yourself to Fail 77

Chapter 12 Break a Rib 83

Chapter 13 Winning and Losing the Negotiation Game 87

Chapter 14 Never Threaten to Quit Anything 95

Chapter 15 Answer the Question, Please 103

Chapter 16 Anaerobic Creativity 109

Chapter 17 Continuous Improvement 113

Chapter 18 Losing Control 119

Chapter 19 More Valuable Than Money 123

Chapter 20 Investing in People: The HR ROI 127

Chapter 21 Let Me Help You Find a New Job 131

Chapter 22 Negative Listening 137

Chapter 23 Even Geniuses Can Fail 141

Chapter 24 Keep Your Edge 145

Chapter 25 Confronting Fear and Surviving the Epic Crisis 149

Chapter 26 Blow it Up 159

Chapter 27 Why Wait? 163

Chapter 28 I Can't Find My Ball 167

Chapter 29 It's the Economy, Stupid 173

Chapter 30 Change Is My Drug of Choice 179

Postmortem 185

Index 187

About the Author 191

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