CEO in Jeans: From Denim to Decisions

Author Emad Masoud started his first company at eighteen. By twenty-five, he was travelling abroad to close a major deal without any experience and by himself. But his leadership journey hasn't been success after success—far from it. He witnessed how one bad decision can sink an entire company, how rigid leadership styles don't reflect the dynamic business world of today. With every setback and new challenge, Emad adapted and crafted his unique approach to leadership, one centred on authent...