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CEO-Speak: The Language of Corporate Leadership

By Joel Amernic, Russell Craig
eBook
$34.95
By Joel Amernic, Russell Craig
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CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the co...

Categories

BusinessManagement & LeadershipOrganizational BehaviorOrganizational Behavior - General & Miscellaneous