This is the first book to describe Boyd's strategy in terms familiar to business leaders and to show how they apply to today's business problems. Business is not war, but it is a form of conflict - that is, a situation where one company can win only if another loses. If you dig beneath Boyd's war-centered tactics you find a general strategy for ensuring that yours is the one that wins. Although Boyd never wrote a business book himself, he read and commented on every version of this manuscript until his death in 1997.
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About the Author
Chet Richards was a close associate of the late US Air Force Colonel John Boyd beginning in the mid-1970s. He has consulted with a number of aerospace and professional services companies and has lectured at the Air War College and the Army’s Command and General Staff College. He is the author of A Swift, Elusive Sword and other works on applications of Boyd’s strategy. Chet holds a Ph.D. in mathematics from the University of Mississippi and maintains a business and communications strategy practice with Tarkenton&Addams, Inc., a public relations firm in Atlanta, Georgia.
Most Helpful Customer Reviews
Certain To Win based on 0 ratings. 2 reviews.
Chet brings the wisdom and brilliance of Colonel John Boyd to light. Every leader has heard of the OODA Loop. Now understand it and apply it.
Perhaps the best business strategy/reorganization/restructing book ever written. Richards takes the ideas of John Boyd as detailed in his earlier 'A Swift Elusive Sword' and brilliantly applies it to businesses. If you want to stay ahead of the game, this book is a must!