Certain to Win: The Strategy of John Boyd, Applied to Business

Certain to Win: The Strategy of John Boyd, Applied to Business

by Chet Richards

NOOK Book(eBook)

$8.99 $9.99 Save 10% Current price is $8.99, Original price is $9.99. You Save 10%.
View All Available Formats & Editions

Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now

Product Details

ISBN-13: 9781450046329
Publisher: Xlibris US
Publication date: 06/24/2004
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 187
Sales rank: 1,187,410
File size: 384 KB

About the Author

Chet Richards was a close associate of the late US Air Force Colonel John Boyd beginning in the mid-1970s. He has consulted with a number of aerospace and professional services companies and has lectured at the Air War College and the Army’s Command and General Staff College. He is the author of A Swift, Elusive Sword and other works on applications of Boyd’s strategy. Chet holds a Ph.D. in mathematics from the University of Mississippi and maintains a business and communications strategy practice with Tarkenton&Addams, Inc., a public relations firm in Atlanta, Georgia.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Certain To Win 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Chet brings the wisdom and brilliance of Colonel John Boyd to light. Every leader has heard of the OODA Loop. Now understand it and apply it.
Guest More than 1 year ago
Perhaps the best business strategy/reorganization/restructing book ever written. Richards takes the ideas of John Boyd as detailed in his earlier 'A Swift Elusive Sword' and brilliantly applies it to businesses. If you want to stay ahead of the game, this book is a must!