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Challenge Everything: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling

By Scott Cullather, Kristina McCoobery
Hardcover
$29.99
By Scott Cullather, Kristina McCoobery
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In CHALLENGE EVERYTHING(TM) THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING(TM) Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT(TM), the global live brand storytelling agency(TM) share their story of launching a scrappy start-up - at the beginning of a global recession - and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing st...

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