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Chance or Choice: Unlocking Innovation Success

By Greg McLaughlin
eBook
$69.95
By Greg McLaughlin
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Twenty-first century advances in technology, transportation, and business models have enabled companies of all sizes to enter markets once thought to be the exclusive domain of giant enterprises. In this environment, innovation has emerged as the competitive differentiator that will propel companies to become global leaders.

Supplying practical guidance for integrating innovation throughout the organization, Chance or Choice: Unlocking Innovation Success introduces the authors’ proprietary E...

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