Change (the) Management: Why We as Leaders Must Change for the Change to Last

There's a reason two-thirds of organizational change initiatives are unsuccessful and an estimated $2 trillion is wasted on change each year: change efforts are largely one-dimensional. Now, Change (the) Management brings a second dimension to the conversation. In addition to setting rational goals, leaders also must become deeply involved in the change process--not outsourcing it to others. They must pull their people through the change, reaching them on an emotional level rather than push...