The health and fitness industry is huge, highly competitive, and often confusing to navigate. This one-of-a-kind book helps you make sense of the chaos, laying out a clear roadmap for career success—for both established professionals and anyone just getting started.
With thousands of certifications, seminars, websites, and gurus promising advice, it’s difficult for even the best pros to turn their passion for health and fitness into meaningful—and measurable—success.
Enter Change Maker.
In this definitive career guide, John Berardi—co-founder of Precision Nutrition, founder of Change Maker Academy, and one of the most successful people in the history of the health and fitness industry—shares his blueprint for becoming the ultimate change maker, one with a powerful purpose, an enthusiastic client base, and the ability to fund your own ideal lifestyle.
Whether you’re new to the industry and looking for a head-start, or you’re already an expert but need a fresh approach, consider this your go-to career guide.
With six helpful steps, this book covers the range of logistical, financial, psychological, and practical issues that every health and fitness pro needs to know, including how to:
- Choose your specialty based on your unique strengths
- Identify what your clients really want and deliver it every time
- Build new relationships and become a next-level coach
- Get new clients, make more money, and manage a thriving business
- Nurture and protect your most precious asset, your reputation
- Create a life-long, growth-oriented continuing education plan
If you work as a trainer, nutritionist, functional medicine doctor, group instructor, rehab specialist, or health coach—or you eventually want to—this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.
|Publisher:||BenBella Books, Inc.|
|Product dimensions:||6.10(w) x 9.40(h) x 1.30(d)|
About the Author
John Berardi is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He’s also the founder of Change Maker Academy, devoted to helping would-be change makers turn their passion for health and fitness into a powerful purpose and a wildly successful career. Berardi has advised organizations like Apple, Equinox, Nike, and Titleist, teams and athletes like the San Antonio Spurs, the Carolina Panthers, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre, and was named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness. Berardi lives in Ontario Canada with his wife and four children.
Table of Contents
ForewordBy Jonathan Goodman
IntroductionHow I Found My Calling and How to Find Yours Too
Chapter 1: OpportunityHow to Turn Six Common Industry Challenges into Opportunities for Success
Chapter 2: CareerHow to Use Your Purpose, Unique Abilities, and Values to Plot Your Career Path
Chapter 3: ClientsHow to Know What Your Clients Really Want and Deliver It Every Time
Chapter 4: CoachingHow to Master Motivation, Build Relationships, and Become a Client-Centered Change Maker
Chapter 5: BusinessHow to Build Your Systems, Get Clients, and Make Money
Chapter 6: ReputationHow to Earn Respect and Bring Elite Professionalism to Your Work
Chapter 7: EducationA Complete Curriculum for Becoming the Ultimate Change Maker
ConclusionA Person in Such a Hurry Seldom Gets Good Results
Quick Reference Guide to Worksheets, Thought Exercises, and ResourcesQuick Reference Guide to Q&AsEducational ResourcesAcknowledgmentsIndexAbout the Author
What People are Saying About This
“To have this book when you’re starting out in the health and fitness industry is such a gift. John has condensed years of his hard-earned experience in a thoughtful, beautiful book. This is the kind of resource that shaves years off your learning curve. Read it!”
—Uj Ramdas, cocreator of The Five Minute Journal and cofounder at Intelligent Change
“John has a unique way of breaking down lofty concepts like ‘passion’ and ‘purpose’ and transforming them into real, actionable steps and daily practices . . . Both systematic and heartfelt, this book is a reliable road map to making real change, and loving the journey.”
—Camille Deputter, author of Little Poems for Big Hearts and Creator of Storytelling with Heart
“This is the book I wish I had when I first started in fitness. Even now, I find myself revisiting certain chapters and picking up new insights. True to its name, Change Maker will fundamentally change the way you see the world—and it may just change your life.”
—Nate Green, author of Built For Show and writer for Men's Health magazine
“With this book, John Berardi picks up where certifications and courses leave off. Change Maker gives the health and fitness professional the secrets to building a successful, sustainable business by helping clients transform their lives.”
—Geralyn Coopersmith, author, speaker, and industry consultant
“I literally have more faith in humanity because of the way that John Berardi and his team have achieved such success. Change Maker delivers integral lessons from someone who's done it — and done it right!”
—Geoff Girvitz, founder of Bang Fitness and creator of Dad Strength
“John Berardi's guidance and wisdom have positively impacted my life and Girls Gone Strong in numerous ways. If you want a long, impactful, and lucrative career in the health and fitness industry then I recommend you read this book and consider it your roadmap to success.”
—Casey Sasek, co-director of Girls Gone Strong and owner of Wildcat Mattress
“Change Maker exceeds all expectations. This book is the complete roadmap to achieving your greatest ambitions. It might even make you a better human too.”
—Adam Campbell, bestselling author and former chief content officer for Men’s Health, Women’s Health, Prevention, and Runner’s World
“If you're starting a career in the fitness industry, this book should be on your desk.”
—Craig Weller, USN SWCC, founder of Barefoot Fitness, cofounder of Ethos Colorado, AND Precision Nutrition Coach
“Congratulations on finding this book! You’ve chosen an industry that has the ability to change the world. And the right guide to help you navigate it.”
—Jonathan Goodman, author of Ignite The Fire and founder of The PTDC