The health and fitness industry is huge, highly competitive, and often confusing to navigate. This one-of-a-kind book helps you make sense of the chaos, laying out a clear roadmap for career success—for both established professionals and anyone just getting started.
With thousands of certifications, seminars, websites, and gurus promising advice, it’s difficult for even the best pros to turn their passion for health and fitness into meaningful—and measurable—success.
Enter Change Maker.
In this definitive career guide, John Berardi—co-founder of Precision Nutrition, founder of Change Maker Academy, and one of the most successful people in the history of the health and fitness industry—shares his blueprint for becoming the ultimate change maker, one with a powerful purpose, an enthusiastic client base, and the ability to fund your own ideal lifestyle.
Whether you’re new to the industry and looking for a head-start, or you’re already an expert but need a fresh approach, consider this your go-to career guide.
With six helpful steps, this book covers the range of logistical, financial, psychological, and practical issues that every health and fitness pro needs to know, including how to:
- Discover your deeper purpose and values
- Choose your specialty based on your unique strengths
- Identify what your clients really want and deliver it every time
- Build new relationships and become a next-level coach
- Get new clients, make more money, and manage a thriving business
- Nurture and protect your most precious asset, your reputation
- Create a life-long, growth-oriented continuing education plan
If you work as a trainer, nutritionist, functional medicine doctor, group instructor, rehab specialist, or health coach—or you eventually want to—this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.
|Publisher:||BenBella Books, Inc.|
|Product dimensions:||6.00(w) x 9.00(h) x 0.00(d)|
About the Author
John Berardi is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He’s also the founder of Change Maker Academy, devoted to helping would-be change makers turn their passion for health and fitness into a powerful purpose and a wildly successful career. Berardi has advised organizations like Apple, Equinox, Nike, and Titleist, teams and athletes like the San Antonio Spurs, the Carolina Panthers, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre, and was named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness. Berardi lives in Ontario Canada with his wife and four children.
Table of Contents
ForewordBy Jonathan Goodman
IntroductionHow I Found My Calling and How to Find Yours Too
Chapter 1: OpportunityHow to Turn Six Common Industry Challenges into Opportunities for Success
Chapter 2: CareerHow to Use Your Purpose, Unique Abilities, and Values to Plot Your Career Path
Chapter 3: ClientsHow to Know What Your Clients Really Want and Deliver It Every Time
Chapter 4: CoachingHow to Master Motivation, Build Relationships, and Become a Client-Centered Change Maker
Chapter 5: BusinessHow to Build Your Systems, Get Clients, and Make Money
Chapter 6: ReputationHow to Earn Respect and Bring Elite Professionalism to Your Work
Chapter 7: EducationA Complete Curriculum for Becoming the Ultimate Change Maker
ConclusionA Person in Such a Hurry Seldom Gets Good Results
Quick Reference Guide to Worksheets, Thought Exercises, and ResourcesQuick Reference Guide to Q&AsEducational ResourcesAcknowledgmentsIndexAbout the Author