Change to Win: How to Optimize or Transform Your Business to Deliver Positive Results

Change to Win: How to Optimize or Transform Your Business to Deliver Positive Results

by Rias (Giath) Attar


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Change is inevitable. Failure doesn't have to be. Change sparks opportunities when you strike the right balance between strategy, delivery, and culture.

Change is not easy, but not changing can be fatal. Leaders and business owners who ignore it do so at their peril. In our fast-paced era of disruptive technology and environment, there's no room for ego and no such thing as being "too big to fail." The majority of the original Fortune 500 companies named in 1955 are not around today-fallen from their top rank, gone bankrupt, or merged with other companies. Who remains standing or emerges after the coming decade won't be up to chance.

It's not about survival of the biggest-it's survival of the nimblest. Only those companies who can adapt to the ever-changing landscape will escape extinction. Changing for the sake of change is meaningless without predefining a brighter vision. In Change to Win, award-winning business strategist and project/change management expert Rias Attar illuminates the three pillars of business growth, and shows you how your organization can succeed where other businesses have failed.

You'll learn:

  • Why disruption happens, and how to be ready for it
  • What your organization needs to do to act
  • How to pick the right tools and where to focus your energies
  • What sort of leaders you need at the helm and what corporate culture is best to position you for success
  • How much to invest in growth to build and retain a competitive advantage
  • How to spot opportunities in potential problems

By adopting an action-oriented mindset and customer-centric approach, and leveraging proven innovative technologies, you can embrace change -all while building a healthy workplace culture, and delivering positive results. You can change to win.

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Product Details

ISBN-13: 9781735333908
Publisher: sayAplus LLC
Publication date: 11/10/2020
Pages: 246
Product dimensions: 7.00(w) x 10.00(h) x 0.52(d)

About the Author

Rias Attar, also known as Giath Attar, is an accomplished business strategist, business transformation expert, operational excellence leader, and program and change management professional. He is an industry award winner executive with a track record of increasing profits and delivering strategic initiatives that have successfully transformed and integrated business operations. He is recognized for his ability to help strategize business architecture, identify areas in which to improve processes and outcomes, turn around businesses from deficiency to profitability, champion continuous improvement efforts, deliver challenging cross-functional programs while working collaboratively with diverse types of stakeholders, lead and coach winning teams, and inspire staff to welcome change and deliver ambitious results.

Mr. Attar has worked for various companies, from small to Fortune 500, and in a variety of industries in the United States, the Middle East, and Canada. He has a bachelor's degree in finance and a master's in business administration (MBA) from the University of Texas, and is certified as a Project Management Professional (PMP), Agile Certified Practitioner (ACP), Certified ScrumMaster (CSM), Lean Six Sigma Black Belt (LSSBB), and Change Management Practitioner (CMP).

Table of Contents

Introduction: Change to Win


1 Why Is Our Model Not Working?

2 Why Are We Here in the First Place?

3 What Should We Do Now?

4 Where Should We Focus?

5 Whom Should We Target?

6 When Should We Start Talking?

7 How Are We Going to Change?

8 How Much Should We Budget For?


9 Why Does Delivery Mechanism Matter So Much?

10 What Tools and Techniques Should We Use?

11 Where Should We Start?

12 Who Should Be Doing This Work?

13 When Should We Work on Blueprints?

14 How Can We Position Ourselves for Success?

15 How Much Did We Spend?


16 Why Should the "People" Aspect Keep Us Up at Night?

17 What Should We Focus On?

18 Where Should We Start?

19 Whom Should We Engage?

20 When Do We Start to Perform?

21 How Should We Work Together?

22 How Much Should We Invest in People?


23 Risk, Crisis, and Contingency Plans



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