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Changing Competitive Business Dynamics Through Sustainable Big Data Analysis

By Sukanta Kumar Baral, Richa Goel, Tilottama Singh, Erdener Kaynak, Vishal Jain
eBook
$59.00
By Sukanta Kumar Baral, Richa Goel, Tilottama Singh, Erdener Kaynak, Vishal Jain
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This research book compiles concise reviews on business trends that drive innovation and competitive advantages. The book includes 15 referenced chapters covering topics in advertising, agriculture, digital marketing, human resource management, healthcare and sustainability. Chapters focus on the use of disruptive technologies such as virtual reality, artificial intelligence and Internet of Things that harness the power of big data and visualizations to provide a framework for insightful an...

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