Rooted in the success stories of real companies, this guide presents a concise outline of the key business principles behind generating growth, profitability, and market penetration. Illustrated throughout with diagrams and exercises, this accessible handbook provides answers to the most critical questions regarding business models, financial drivers, leadership, and team-building. From start-up entrepreneurs and established family businesses to farms and factories, this examination draws on real-life business careers and international research, celebrating the vision, determination, and tenacity of owner-managers. Stressing a healthy balance between professional and personal lives, this analysis is the essential toolkit to conducting small to medium-sized businesses more efficiently.
|Publisher:||Auckland University Press|
|Sold by:||Barnes & Noble|
|File size:||4 MB|
About the Author
David Irving is the former chief executive officer and area director of Heinz-Wattie in Australasia. He is the cofounder and former chair of the ICEHOUSE Business Growth Center at the University of Auckland and the chairman of the International Center for Entrepreneurship Trust. Darl Kolb is an associate professor at the University of Auckland Business School. He is the senior editor of the University of Auckland Business Review and has consulted with Air New Zealand and Apple Computers. Deborah Shepherd is a senior lecturer in the management and international business department at the University of Auckland. She was part of the founding team for the ICEHOUSE Business Growth Programs. Christine Woods is a senior lecturer in the faculty of business and economics at the University of Auckland.