Changing the Game: Why the Battle for Animal Liberation Is So Hard and How We Can Win It

In this controversial and timely book, animal liberation activist Norm Phelps argues that the animal rights movement has reached a crisis point. Faced with the overwhelming wealth and power of the animal exploitation industries, animal activists are like David trying to stand up to Goliath. But rather than following the unsuccessful strategies of the past, Phelps proposes that we change the game by adopting David's strategy of refusing to play by Goliath's rules. First, Changing the Game ex...