Charisma: Micro-sociology of Power and Influence

This new edition of Charisma: Micro-Sociology of Power and Influence is thoroughly updated and revised for today's classroom and contemporary cultural context. New to this edition is the inclusion of fresh case studies of cultural power and influential figures, new chapters on Taylor Swift and Steve Jobs, and a theoretical introduction to illuminate personal influence, public image, and expanding social movements. Randall Collins shines a critical light on how leadership works in today’s fa...