Chasing Beauty: The Art, Science, and Business of Aesthetics

The pursuit of beauty is as old as humanity itself. From the Ancient Egyptians using kohl to line their eyes to Europeans in the Middle Ages plucking their hairlines to achieve higher foreheads, people have always strived to look and feel their best.

Today, we are entering an unprecedented era where beauty meets science. With advances in technology, we have numerous treatment modalities and products to enhance the exact areas people want to target. That's why the aesthetics industry is curre...