Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness

How do you develop solutions that rock? Ones that surpass their initial local purpose and grab an industry by its throat, quickly and efficiently turning interested parties into concept evangelists, propagating the core message and values of the idea in ways traditional distribution cant reach, influencing behavior and altering perceptions. Chasing the Monster Idea dispenses the hallmarks of a monstrous idea by providing the authors idea measurement tools in the form of seven primary questi...