China's Media & Entertainment Law: Advertising: 2013 Edition

The Chinese advertising market is one of the world’s largest, and is the fastest growing outside of the United States. The liberalization of trade, increased competition among vendors both within China and abroad, and the proliferation of various sales platforms have all contributed to developments in the advertising industry. The PRC authorities have created a sophisticated regulatory framework to protect consumers from false advertising, while the administration of effective and fair pena...