Chinese Social Media I: Insider, Intercultural and Interdisciplinary Perspectives

This book, the first of a two-volume collection, presents a contemporary analysis of Chinese digital platforms from an insider's perspective. It examines the evolution, phenomena and underlying logics of Chinese social media platforms and practices.

Bringing together insights from dedicated researchers, successful practitioners and keen observers of Chinese social media, this volume sheds light on various facets of Chinese social media. It explores issues such as social media governance, pla...