Cigarettes, Inc.: An Intimate History of Corporate Imperialism

Traditional narratives of capitalist change often rely on the myth of the willful entrepreneur from the global North who transforms the economy and delivers modernity—for good or ill—to the rest of the world. With Cigarettes, Inc., Nan Enstad upends this story, revealing the myriad cross-cultural encounters that produced corporate life before World War II.

In this startling account of innovation and expansion, Enstad uncovers a corporate network rooted in Jim Crow segregation that stretche...