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CIM Handbook of Strategic Marketing

By Colin Egan, Michael Thomas
eBook
$200.00
By Colin Egan, Michael Thomas
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The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations.

The rise of global competition and continuous innovation have ...

Categories

BusinessSocial SciencesBusiness - General & MiscellaneousFuture Studies & ForecastingEconomicsBusiness - General & MiscellaneousEconomic Forecasting