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Classic Failures in Product Marketing

By Donald Wayne Hendon
eBook
$6.99
By Donald Wayne Hendon
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Learn how to avoid the really stupid—and often funny—marketing mistakes made by so many companies. Reading about failures is a lot better than learning the hard way—through painful experience. This comprehensive book has 528 marketing failures in 64 categories made by companies in 42 nations: North America: US and Canada Latin America: Mexico, Brazil, Argentina, Chile, and Colombia South Pacific: Australia and New Zealand Europe: UK, Ireland, Russia, Germany, France, Italy, Belgium, Netherl...

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BusinessBusiness - General & MiscellaneousMarketing & SalesManagement & LeadershipMarketingBusiness - General & MiscellaneousMarketing - General & MiscellaneousProduct Management