Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed

Online shopping continues to grow at an astounding rate: in 2012, more than $1 trillion was spent in online retailers alone. The nature of shopping is drastically changing, but with so little information on how best to interact with online customers, how are businesses to succeed?

With Click.ology, internet psychologist Graham Jones has filled that gap. Through years of research into Internet psychology and online consumer habits, Jones has written the first how-to of its kind for online bus...