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Reminiscent of God in a Cup and The Devil’s Cup , this is an inside look into the modern business of making coffee. But rather than a general history, Coffee for One focuses on the revolution that made single serve such a popular way to consume coffee worldwide, and the competition and conflict that got us here.
This story features A-list names, corporate intrigue, environmental controversy, and much, much more. For the vast majority of the time humans have consumed coffee, the drink has been brewed in pots or other multi-serving tools; that is, until the last two decades, which saw the rise of the single serve coffee machine. Whether it’s a Keurig or a Nespresso, today a lot of people get their coffee from little plastic individual serving pods. But why? Coffee for One breaks open this story of innovation, profit, and cultural change.
|Product dimensions:||5.60(w) x 8.30(h) x 1.10(d)|
|Age Range:||18 Years|
About the Author
KJ Fallon is a former reporter with Time magazine who currently works as a freelance writer for numerous media outlets and as a nonfiction and fiction book editor.
Table of Contents
Part 1 From Crop to Cup Through the Decades 1
Chapter 1 Coffee Consumption; from Flat to Flat White 3
Chapter 2 A Sixty-Second Take on the Sometimes-Subversive Journey of Coffee through History 21
Chapter 3 The Journey from Tree to Table 29
Part 2 Loving the Single Life? 33
Chapter 4 Rise of the Single Serve 35
Chapter 5 The K-Cup, an Industry Standard 47
Chapter 6 The Nascent Keurig and the K-Cup 59
Chapter 7 K-Cup, Etcetera 71
Chapter 8 Turf Wars: Keep Your Pod Out of My Brewer 79
Part 3 Coffee For One Evolves 85
Chapter 9 The Single-Serve Environmental Quandary and Some Alternatives 87
Chapter 10 Giving Back 97
Chapter 11 Coffee and Health 103
Chapter 12 Does Single Serve Fuel Too Much Separateness? 115
Chapter 13 Just What is Single Serve Anyway? 121
Chapter 14 What's Next for Coffee for One? 129
Most Helpful Customer Reviews
This book is a well-researched and entertaining account of the single-serve phenomenon. I recommend it for readers of business books and those who are interested in cultural trends. The book, which goes far beyond the single-serve movement, touches on every aspect of coffee as a beverage and as a social force. I also like the writer’s easygoing style.