Coming About: How We Transformed a Major Media Company and the Lessons There for You

by David Paragamian

Overview

Enacting meaningful change requires more than sending out a memo with new policies. Change that matters — change that really makes a lasting difference — starts with a change in culture. David Paragamian is an expert in organizational transformation, as he has helped companies, departments, and teams pivot. In Coming About, David describes the steps you need to become a successful “storyteller-in-chief” — a confident change agent who convincingly leads transformation rooted in transparency and values. This book is the culmination of everything David has learned. He knows that change takes grit and determination; it demands the ability to get back up after you’ve been knocked down. If you’ve got that kind of grit — and you want to enact real organizational transformation, not just superficial change — this book is for you.

Product Details

ISBN-13:	9781642256819
Publisher:	Advantage Media Group, Inc.
Publication date:	05/16/2023
Pages:	192
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

DAVID PARAGAMIAN is a husband, father, and serial change agent — a self-identified “storyteller-in-chief.” Over his thirty-plus year career, he’s worked for Procter & Gamble, Johnson & Johnson, Roche Pharmaceuticals, and Razorfish Health, among others. As the CEO of The Health Monitor Network, he guided the company through the COVID - 19 pandemic, helping it pivot from legacy print media company to an industry-leading, modern, digital marketing platform. David grew up a rule follower, coloring inside the lines and dreaming of attending the Naval Academy. Three decades of experience taught him that sometimes it’s better to break the rules — and embrace the gift of the pivot. A CEO, board member, business school professor, and speaker, he’s now an outspoken champion for change, helping others achieve organizational transformation.

Table of Contents

Introduction

Part 1: Health Monitor
Chapter 1: Health Monitor, Then and Now
Chapter 2: The Future of Health Monitor

Part 2: The Three Cs of the Transformation Process
Chapter 3: Culture
Chapter 4: Communication
Chapter 5: Competitive Advantage

Part 3: Transforming the Industry
Chapter 6: Values and Transparency

Conclusion: The Gift of the Pivot
Acknowledgments

What People are Saying About This

From the Publisher

“The prospect of change can induce fear in even the most fearless people. In Coming About, David uses examples from his own accomplished career to describe how he changed the deeply - entrenched culture at Health Monitor Network. This is a must-read for any leader hoping to change an organization.”
—Stephen Madden
Publisher, Medical Marketing and Media


“I have known Dave for years and watched as he transformed first Razorfish Health and now Health Monitor. He’s always emphasized agency culture and embracing change, which has made him such an inspiring leader.”
—Ed Mitzen
Founder and Chairman, The Fingerpaint Group


“Reading this story of Health Monitor’s transformation was enjoyable, enlightening, and thought provoking. Constant disruptive change is the only certainty in business today. All leaders at all levels in any industry would benefit from David’s lessons from Health Monitor. Hopefully, we can all mirror David’s courage and conviction to transform.”
—Tom Finn
CEO Procter & Gamble Healthcare (retired)

Editorial Reviews

The prospect of change can induce fear in even the most fearless people. In Coming About, David uses examples from his own accomplished career to describe how he changed the deeply - entrenched culture at Health Monitor Network. This is a must-read for any leader hoping to change an organization.”
—Stephen Madden
Publisher, Medical Marketing and Media


“I have known Dave for years and watched as he transformed first Razorfish Health and now Health Monitor. He’s always emphasized agency culture and embracing change, which has made him such an inspiring leader.”
—Ed Mitzen
Founder and Chairman, The Fingerpaint Group


“Reading this story of Health Monitor’s transformation was enjoyable, enlightening, and thought provoking. Constant disruptive change is the only certainty in business today. All leaders at all levels in any industry would benefit from David’s lessons from Health Monitor. Hopefully, we can all mirror David’s courage and conviction to transform.”
—Tom Finn
CEO Procter Gamble Healthcare (retired)

From the Publisher